User Experience & Interface Design
The world is turning digital and, with the pandemic exacerbating the danger of inter-personal interactions, the medium of digital interaction is quickly dominating even our daily lives. I have had the good fortune - and personal satisfaction - of working extensively on several long term interface and user experience design projects for a variety of industries. Below are some snapshots from this ongoing journey.
Corporate Travel Residency
2014 - 2020 | UI Design | UX Design
Resident Design Ninja
Tripeur is a home-grown startup in the corporate travel space. Their aim is to bring corporate travel into the 21st century by employing artificial intelligence and big data to bring transparency, accountability and an end-to-end, hassle-free travel experience to all stakeholders involved.
I’ve been working with them since the idea was a sketch on a coffee table back in 2014. My work for them includes product conceptualization, information architecture, interface design, user experiences, communications design, technology support & maintenance, and everything else in between. A minor specialty of this engagement was the creation of high-impact presentations used to secure multiple rounds of investments.
Listen to the CTO
Thiagarajan speaks about the benefits of engaging with a resourceful, multi-disciplinary designer in a tumultuous startup environment.
To understand how the design system can be communicated to non-designers, go here.
To sample how the design system was shared before the days of Zeplin, go here.
To see an automatic trip creation concept from back in 2015, go here.
Data-driven Education Residency
2016 - Ongoing | UI Design | UX Research | UX Design
Resident Design Ninja
Gooru provides a “Google Maps” for Learning based on proprietary Navigated Learning (NL) technology. NL locates learners comprehensively with high-precision, provides adaptive pathways, and enables community engagement, so instructors and mentors can coordinate their support of the learner. Navigated Learning is an AI-based technology that updates its understanding of the learner for every competency in real-time in terms of their progress, performance, proficiency, portfolio, and preference. It then uses AI to operationalize the science of learning to make recommendations to learners. And, enables community engagement among instructors and mentors, so they coordinate their support of the learner.
My role in the organisation revolves around a thorough refresh of several user-facing products, adding form, function and delight throughout their touch-points. I am responsible for creating and organising user-flows, high-fidelity mockups, conducting global user research, testing & prototyping, internal & external communications’ decks, and their persistent graphic requirements. I have had the opportunity to work with some of the top-brass in the education and technology sectors in both India and the United States… and I learn something new every singe day!
Listen to the VP of Product & Engineering
Srinivasan HP speaks about developing digital and semantic designs under pressure, on time, and at scale.
To see an early prototype designed to improve the teacher on-boarding process, go here.
To see some of the thinking and articulation that went into making a map, go here.
To get a sense of the scale of the products we were developing, go here.
AI-powered Fan Engagement Platform
2019 - 2020 | UX Design | UI Design
Lead Designer
edisn.ai is a startup based out of Bengaluru, India, and have a genuinely cool back-story. Their parent/sister company, SportyTrip, is in the business of connecting Indian fans to their global teams’ performances… and they are darned good at it. The team is composed of ardent sports fans across all kinds of demographies that work tirelessly to make fantastic sports-centred experiences for their clientele. Spurred on by the success of this venture, they teamed up with a certifiable genius in the machine learning space, and built a robot that could accurately identify athletes on the screen - in real time. In short, they were sitting on a technology that could, in their own words, move the needle on fan engagement in the 21st century. They wanted a designer to develop their MVP into a product platform that could scale, with an interface that was as engaging as it was going to be informative.
Upper management was clear in their intent, and together we developed a plan that encompassed our over-arching vision, milestones, constituent sprints and… a Golden Egg. The target for the year was to secure a massive round of goodwill - and funding! - from the big-boys of global broadcasting, by winning 2019’s GSIC Asia Startup contest. We spent the next 8 months dedicating ourselves to doing everything we possibly could to winning that lucrative 1st place and… you know what? We did!
Listen to the Product Manager
Over the course of one year, we built many, many prototypes addressing 10 genres, designed 38 unique interaction journeys for users to engage in, and secured a fat stack of cash. A particular highlight of this engagement - for me, at any rate - was the micro-site we developed to disseminate the underlying principles of design that development had to adhere to. Check out an early prototype of it here! Check out a couple of the sports prototypes here and here.
Interested? Read the engagement’s résume.
The Other Project Résumés
I take on a variety of smaller projects, because I absolutely love this kind of problem solving.
Here’s a handful of other projects that mark my development as a designer across 6 years.